Agile Party: A Tested Framework to Create High-Impact Corporate Community Events In 2 Weeks

Agile Party Book Cover
If you've failed to get the media attention your business deserves:
  • Move Beyond Press Releases. Creating a live event that is relevant to your community will get your brand noticed and develop earned media appearances.
  • Attract Local Eyeballs. By surveying your local market, you'll learn exactly the type of events that your community desires.  Then you'll create it for them.
  • Build Local Goodwill. Your Agile Party will impact the families of your ideal client base, meaning your brand perception rises and business deals flow faster.

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David Golden, Green Edge Club

"Agile Party isn't just about hosting an event.  The entire process of strategic thinking redefined the way we branded our public identity.  My first thought was to create an event called Detox to Retox, but subconsciously I learned it sounded like a program for recovering alcoholics.  Frost helped us rename to Green Edge Club within the first few hours, plus he helped connect us with a local non-profit organization that we had never heard of, but aligned perfectly with our mission.  It comes as no surprise that the first launch party we held was a complete success with just two weeks to plan."

In Frost's new book, you will discover:

EVERY EVENT, A MOUNTAIN

How every event is like a mountain, and you are the guide trusted to ensure that your guests rise to the top, experiencing all that your event has to offer, while thoughtfully considering their needs.

DESIGNING THE PEAK EXPERIENCE

The best ways to ensure every guest encounters their optimal peak experience, which is the highest potential your event has to make a memorable impact on each person who attends.

LEADING EVENT ANTICIPATION

Proven strategies to ensure that your event is labeled, promoted, and presented in a favorable way to maximize attendance and ensure the highest pre-event publicity and visibility.

FERMENTING YOUR CALL TO ACTION

How to maximize relationship building opportunities at every event to help your guests naturally promote your brand, your message, or your community leading up to their next encounter with you.

About the Author: Frost Fassett

Frost Fassett previously worked for Walt Disney World, Meltwater News and POLITICO before returning to Central Illinois to lead his family business.  As an entrepreneur who wanted to help his community celebrate economic progress, he accidentally stumbled upon the framework to create Agile Party while attracting 700 local citizens to a party he planned and executed in just two weeks. Learning from the world's best experts in guest experience design plus media engagement, Frost Fassett offers a unique perspective on connecting people to earn exposure in the news.

After being ignored by the media following a press release about his new warehouse, Frost utilized the Agile Party Framework to create an event called "Summer Freeze" and earn massive media exposure:

3 Live TV Appearances, Front Page Newspaper Coverage, Radio Segments on ALL Major Outlets

Ironically, the same concepts from Agile Party applied once before when Frost Fassett created an event in Massachusetts to land his team on the front page of the Boston Globe's business section while attending Babson College, where he studied Entrepreneurship and Leadership.

Frost Fassett is a guest lecturer for Millikin University's Event Planning​ course and teaches students online as part of Agile Party's eLearning platform.


 With Agile Party, you'll learn how to:

  • ​Attract sponsors who are excited to provide you with everything needed.
  • Recruit community stakeholders who look forward to serving with you.
  • Partner with a non-profit organization whose mission fits yours.
  • Never stress over the outcome by empowering your team through collaboration.
  • Recruit the right volunteers who will make your event shine.

What People Are Saying

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(REVIEWS WILL BE ADDED Q2 2017)
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Reviewer, Title

(REVIEWS WILL BE ADDED Q2 2017)
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Reviewer, Title

(REVIEWS WILL BE ADDED Q2 2017)
“Aenean sollicitudin, lorem quis velitis auctor, nisi elit consequat ipsum, nec sagittis sem nibh id elit. ”

Reviewer, Title

(REVIEWS WILL BE ADDED Q2 2017)
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Agile Party Book
A fully updated framework to get you noticed:

Did press releases work for your last big milestone?

News producers get hundreds of emails every day.  The most successful alerts that catch their attention are about local events that concern their local audience.  Agile Party events attract and hold media attention well before your planning is concluded.  We will show you how constant iteration produces the intended effect: the more you get, the more you get.  It's rapid, and it's agile.

Why Wait? Get the book now (from Amazon):

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